Our Story & Heritage
Our Story - Updated
Founded in 2002, The Grand Velora was born from a singular vision: to create a sanctuary where world-class hospitality meets genuine human warmth. What began as a single flagship property in Midtown Manhattan has grown into a globally revered collection of six iconic hotels across three continents.
39+
Years of hospitality excellence
Our Core Values
- Excellence — We hold every detail to the highest standard.
- Warmth — Every guest is family.
- Craftsmanship — Art and design in every space.
- Integrity — Transparent, honest hospitality.
Awards & Recognition
Forbes Five-Star · AAA Five Diamond · Condé Nast Traveller Gold List · Travel + Leisure World's Best · World Luxury Hotel Award — recognised across all six properties for service excellence and design innovation.
Meet Our Leadership
Julian Mercer
General ManagerEnsuring operational perfection and guest satisfaction across all hotel branches.
Marcus Romano
Culinary DirectorCrafting Michelin-starred dining experiences that celebrate authentic regional flavours.
Sophia Chen
Guest RelationsCurating bespoke itineraries and personalized guest experiences with meticulous care.